Writing Portfolio

Though I have written short-form copy like social media captions, catchy email headlines, and website taglines, my specialty is crafting long-form content (think SEO-friendly blogs & articles)!

I enjoy covering beauty, fashion, tourism, digital marketing, career development, and the freelance lifestyle. This is reflected in my portfolio of work.

Click on the images in the carousels to see full content pieces and read to your heart's content!

MedStar Media

I am a ghostwriter for MedStar Media, a digital marketing agency for doctors, dentists, and medical spas.

My primary role is writing search engine optimized blog articles and treatment pages for their aesthetic clients.

My work process involves:

– Researching an assortment of topics

– Incorporating relevant short & long-tail keywords

– Writing meta titles of 140-156 characters

Sourcing peer-reviewed articles as necessary

Producing informational content in a professional tone as if written by a doctor or an expert in field

– Adhering to legal, professional, and branding restrictions on phrasing

– Following provided guidelines

– Delivering 500-1000 word articles with a readability grade of 8 or below

Seven Oaks Consulting

I am a marketing writer at Seven Oaks Consulting, a content marketing agency focused on curating quality search engine optimized B2B content.

I create compelling, made-from-scratch articles (500+ words) for their website.

Medium.com

I’m a firm believer that a good writer takes it upon herself to explore a multitude of topics outside of what she’s usually hired to write on. This is why I write stories on Medium when I’m not busy writing for clients.

This gives me an opportunity to continually improve and get creative, while giving potential clients a more comprehensive glimpse of how I tackle various niches such as travel guides, health & wellness, product reviews, fashion trends, and more.

Unlike a personal blog, these articles are written in an authoritative tone. Businesses can envision them in their website blog (i.e. travel guide in a city’s visitor bureau website blog).

Please follow me on Medium and stay tuned for new articles – my goal is to push a few out per week!

CollegeStats.org

I was a copywriter for CollegeStats.org, an educational resource for prospective & current college students.

I produced content for the landing page as well as more than 100 SEO-friendly technical articles/guide-form pieces for them.

Style Lullaby

I produce and share lifestyle content as blog writer for Style Lullaby.

In addition to documenting my favorite fashion trends & beauty finds on my personal blog, I have been sponsored by brands like FreshPet Dog Food, American Express, Poshmark, COVERGIRL, Marshalls, and more.

For these clients, I write genuine user-generated blog content and receive active engagement with an average of about 50 comments per blog post.

I maintain an engaged Instagram presence by posting unique photos and compelling captions, which receive an average of 10k+ likes and 150+ comments.

All Things Freelance Writing

I am a contributing content writer with All Things Freelance Writing, an empowering resource that helps solopreneurs build thriving and fulfilling businesses by writing.

I write original and informative articles (1500+ words) for their blog.

PURE BODY BAR

I created short & long-form website copy for Pure Body Bar, a small business focusing on making quality clean skincare available to all.

I provided concise & powerful copy on the landing page to capture the viewer’s attention and introduce them to Pure Body Bar as a brand.

The blog page is filled with valuable blog articles that inform potential buyers why they should choose Pure Body Bar over other competing brands, along with other educational content within the skincare realm.

On the shop page within each product, I created product descriptions that 1) inform the buyer what they are looking at, 2) elaborate on the benefits of the product, and 3) make the directions & ingredients clear.

Finally, I drafted e-mail campaigns regularly for the brand for various occasions using Mailchimp.

Berkshire Hathaway Home Services, Compass, and More

I write real estate listing copy for realtors in Southern California.

Listing agents provide me with the key points and photos as reference. From there, I produce detailed, convincing copy to help sell or rent out the home.

SeniorLiving.org

I helped manage and provide social media content for SeniorLiving.org on Instagram. I was responsible for finding relevant, royalty-free images to use, and for writing captivating captions to go with them.

Social Media Brand Deck Copy - Fashion

I created relevant, catchy social media deck copy for various fashion brands like Faithfull the Brand, For Love & Lemons, and Lovers + Friends.

The bolded red copy is what I produced. I utilized what was provided as context (images, links, and other text not in red) to craft these Twitter, Facebook, and Instagram captions.

TW = Twitter

FB = Facebook

IG = Instagram