General Writing Portfolio
Long-form content is my specialty — think SEO-friendly blogs and articles, guides, service pages, and informative eBooks.
Click on the images in the carousels to see the full published content pieces and read to your heart’s content!
Please click here to view beauty/medspa writing samples.
Firstcard, Inc.
Contributing writer for Firstcard, Inc., an educational resource for prospective & current college students
Niche:
– College lifestyle
– Higher education
– Financial literacy
Tone of voice:
– Helpful
– Motivating
– Casual but smart
My work process:
– Write articles following the supplied topics and keywords
– Add internal links to cornerstone content and external links to credible sources
– Work with the editor to finalize content before publishing
Switchful
Contributing writer for Switchful, a Helpful brand focused on reviews for consumer services
Niche:
– B2C
– Home security
– Technology
Tone of voice:
– Helpful
– Casual
– Friendly
My work process:
– Conduct equipment hands-on testing (as needed)
– Research, rate, and critique various home security systems and companies
– Write detailed technical guides, blogs, and reviews (3,000+ words) in the home security space
– Break down technical information in an easy-to-digest manner
Terryberry
Ghostwriter for Terryberry, a recognition company that creates engaged, purpose-led organizations
Niche:
– SaaS
– B2B
– Corporate wellness
– Employee engagement
Tone of voice:
– Modern-millennial
– Professional
– Optimistic
My work process:
– Craft informative, search-engine-optimized articles (1500+ words) based on provided project briefs
– Incorporate requested primary and secondary keywords
– Add internal and external links
accessiBe
Ghostwriter for accessiBe, a web accessibility solution that uses artificial intelligence (AI) to make websites compliant with accessibility standards, ensuring equal access for all visitors, including people with disabilities
Niche:
– B2B
– SaaS
– Technology
Tone of voice:
– Serious
– Matter-of-fact
– Easy-to-digest
My work process:
– Research topics related to web accessibility regulations
– Write easy-to-understand content following the supplied briefs and blog guidelines
– Add internal links to cornerstone content and external links to credible sources
– Produce top-of-funnel and middle-of-funnel articles (2000+ words) for their “knowledge base” blog section
All Things Freelance Writing
Contributing writer with All Things Freelance Writing, an empowering resource that helps solopreneurs build thriving and fulfilling businesses by writing
Niche:
– Freelance writing
– Solopreneurship
Tone of voice:
– Helpful
– Informal
– Motivating
My work process:
– Write articles (1500+ words) following the supplied briefs and blog guidelines
– Infuse personal experiences to make the articles relatable
– Add internal links to cornerstone content and external links to credible sources
Seven Oaks Consulting
Content writer at Seven Oaks Consulting, a content marketing agency focused on curating quality search engine optimized B2B content
Niche:
– Digital marketing
– Consulting
Tone of voice:
– Conversational
– Clear and concise
My work process:
– Write articles (500+ words) following the supplied topics and keywords
– Add internal links to existing blog content and credible external links to back up claims
– Work with the editor to finalize content before publishing
Medium.com
I’m a firm believer that a good writer explores a multitude of topics outside of what she’s usually hired to write on.
Writing on Medium gives me an opportunity to get creative while giving potential clients a more comprehensive glimpse of how I tackle various niches such as travel guides, health & wellness, product reviews, fashion trends, and more.
Businesses can envision these in their website blog (i.e. travel guide in a city’s visitor bureau website blog).
Niche:
– Travel
– Career
– Lifestyle
– Automotive
– Health & wellness
Tone of voice:
– Inviting
– Relatable
– Authoritative
Hemp Babe CBD
Ghostwriter of a short yet informative eBook for Hemp Babe CBD, a premium CBD oil company set to launch in 2023
Niche:
– Naturopathic Medicine
– Health and wellness
– Lifestyle
– CBD
Tone of voice:
– Fun
– Relatable
– Conversational
My work process:
– Write an eBook following the supplied topics/headings
– Provide an easy-to-digest overview of what CBD is all about and how women can benefit from incorporating it into their daily lives
– Work with the editor to finalize content before publishing
Style Lullaby
Writer for Style Lullaby, a personal lifestyle blog.
Niche:
– Beauty
– Travel
– Fashion
– Lifestyle
Tone of voice:
– Inspiring
– Relatable
– Informal
My work process:
– Partner with sponsors like Freshpet Dog Food, American Express, Poshmark, COVERGIRL, and Marshalls
– Write genuine user-generated blog content and receive active engagement with an average of about 50 comments per post
– Maintain an engaged Instagram presence by posting unique photos and compelling captions, which receive an average of 10K+ likes and 150+ comments